Meet the team

Joseph Hedges

Creative director / CEO

Gardens founder, CEO & Creative Director, Joe’s daily role is overall responsibility for the management of the company as well as creative direction and hands-on design for all brand and graphics projects. Joe’s multi disciplinary graphic design background helps him join the dots of consumer experience, whether that’s brand expression, digital user experience or brands in retail environments. Joe has won many design awards, as well as judged on design panels, lectured at industry events and is a consultant to, and been the guest brand expert on Channel 4’s Supershoppers. Joe has been the lead creative on accounts for brands such as Royal Mail, Etisalat, Sainsbury’s Tu, Eurotunnel, Enoc, Stassen Tea, BT and many more. “I love the abstract thought process, and I love playing with the predictable; playful yet logical juxtors that plant the seeds of our memories”

Maurizio Scarpaci

Architect and 3D Designer

Maurizio is all things 3D, with rich experience in retail design, he brings an eye for detail and execution. From working in CAD through to super high quality visualisation – he makes things look real – and build real.
A qualified architect, talented designer and all round detail freak.
“I love detail!”

Taner Karasalih

Lead Web Developer

Taner joined Garden in 2015, he’s been working as a developer since he was 17. Taner’s diverse professional background means that he has knowledge of both wiring and building hardware, and developing websites. Taner has helped us get nominated for the CSS design awards in 2016, as well as win a special kudos award. He’s pretty awesome and this is totally not him describing himself! And just to top it off, I’ll quote myself here: “I enjoy what I do, and I feel that if you really care about what you do and how you do it, you’ll leave your mark on this world.”

Sam Fraser Steele


Sam has worked with Garden for the last 5 years, supporting projects such as Eurotunnel Le Shuttle, Bakkavor, Mayridge, Sainsbury’s Tu, Freemove, Afriquia, Afriquia gaz, Aldrees, Mood Media and Sharjah 24 to name a few. With an education in law, Sam’s background has been in business and project management for the last 15 years, and has managed to develop a keen eye for detail and time-scales, a strong sense for project success, as well as a deep understanding of the branding and design communications process. Sam is approachable, easy going, committed and dependable – most definitely a safe pair of hands.

Roland Williams

Design Director

Roland has recently been involved in the rebrand for Sainsbury’s Tu, Stassen Tea, the Eurotunnel rebrand and was the designer on the Etisalat rebrand and Freemove. Some other projects Roland has played a mayor role in include MEED, ENOC sub-brands, MOOD Media, Afriquia, Migration Museum Project and Aldrees Petroleum. “I get a kick out of challenging client perceptions and delivering – on a creative level!”

Levente “Levi” Toth


Levente is a designer who’s passion is typography, often seen with real brushes hand-crafting beautiful type. That said, he is also a master of branding, packaging and animation. “I love type, anything type”



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