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Aldrees forecourt design

Aldrees forecourt design
Aldrees is the largest forecourt operator in Saudi Arabia, currently owning over 500 outlets across the region. We were asked to re brand the offer, keeping their old logo, but changing every other aspect of the forecourt. So although we kept their logo, all other parts of their visual identity have changed throughout.

The overarching objective of the re design is to create a destination forecourt offer, bringing warmth and personality to their retail spaces – destination retail.

We feel being one of London and Dubais more experienced branding agencies, we brought a fresh perspective that brings a warm contemporary feeling to forecourt design. The space has become less about selling fuel and other peoples advertising, and more about brand messages, Aldrees focused marketing and advertising, and now much more of an engaging experience.

Aldrees is the largest forecourt operator in Saudi, currently owning over 500 outlets across the region. We were asked to re brand the offer, keeping their old logo, but changing every other aspect of the forecourt.

The overarching objective of the re design is to create a destination forecourt offer, bringing warmth and personality to their forecourt.

We provided:

Brand research
Brand strategy
Tagline creation
Brand creation
Brand guidelines
Brand application
Detailed drawings
Environmental design
Customer flow
Site flow
Prototype management
Online brand design
Literature system
Uniform design