The art of endorsing brands.
Endorsing brands in the right way can build strong alignment to an audience, it can also be a risk if not given the right care and consideration. To start with, you need to understand your company well, know what it stands for and what the audience wants, then based around this you can start to build a clear endorsement programme. This is the same for product endorsement, brand endorsement and celebrity endorsement.
At Garden, we have created intricate and intelligent endorsement programmes for Sainsbury’s, Etisalat and Eurotunnel to name a few. These range from celebrity, product and brand, each has used a simple but effective methodology, building equity and raising their respective performance.