Creating the look and feel of the brand brought about some unique challenges. Whilst it was important to develop an iconic brand identity, it was equally important to reflect the somewhat disparate nature of the whole brand proposition. In essence this brand represents everything that falls in between the mainstream but includes the mainstream and everything that falls off the beaten track.
Brand identity creation
Brand style guidelines
To the youth.
From the wise.
Garden were responsible for every aspect of the company's identity: from logo creation to the conception and design of the website, designs for the forthcoming iPad app, art directing photo shoots, and idea generation and design for Wild Culture branded products in their forthcoming online retail shop.
"Wild Culture is a unique concept, and one you either 'get' or don't. Garden got it instantly, and their expertise and intuition have been instrumental in shaping the evolution of the brand for a new generation."