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Ajman Bank – the new image of a national bank

Ajman Bank visual identity
Ajman Bank is a Sharia compliant bank from the Emirate of Ajman. We created the brand strategy, brand creation and brand activation, from website interface look and feel, credit card design, interiors look and feel, brochures and more.

The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Sharia way of being – four rings representing the self and responsibility to family and the wider community.

The visutal language for the brand is based around purity, warmth and welcoming – putting the customer at the heart of the brand.

Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.

This project won a best credit card design by Visa.

Ajman Bank’s objectives were to launch a new and exciting Sharia compliant banking brand that would appeal to the values and senses of a growing non-national demographic, as well as the traditional Arabic market.

We provided:

Brand strategy
Brand creation
Brand guidelines
Tagline
Interior design
Card design
Website design

The brand has a progressive and interesting attitude that is based around being ‘close to you’ which was formed around the Shariah way of being – four rings representing the self and responsibility to family and the wider community. The visual language for the brand is based around purity, warmth, and welcoming – putting the customer at the heart of the brand.

“Garden delivered an astute strategy. A fresh and unique brand identity that successfully promoted Ajman Bank as a warm, approachable and customer focused Islamic bank within the UAE – to be regarded as the “Region’s favourite financial service brand” – all within a tight scheduled deadline.”

Azam Mirza