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Pace – branding an iconic architectural practice

Pace branding
Pace are a leading architectural practice based in Kuwait, providing architectural solutions across the world.

Pace came to us to help them make sense of their brand. Years of not applying change had held them back, with a name that was an acronym based on an old proposition, we convinced them that as the acronym no longer made sense, they should embrace the more metaphoric meaning to the word. Additionally, they moved to a position of simplicity, removing all the noise and leaving just pure clarity of the offer.

The identity gives Pace a brighter & more vibrant personality. An identity that helped them seamlessly move into a much bigger operational sphere.

We provided:
Research
Brand strategy
Tagline creation
Brand creation
Brand guidelines
Brand application
Online brand design
Literature system
Wayfinding

From master planning entire new town developments to engineering transport systems and designing flagship signature buildings, Pace have gained a significant position within the Middle East and plan for further international recognition..

Garden branding were responsible for research, brand positioning, brand creation as well as brand implementation and activation. We created a contemporary and well aligned brand that is both reflective of Pace’s modern success, stature and design principles, as well as its rich Arabic heritage: a celebration of past and future.

Our London branding agency was responsible for the website design (live April 2013) and production, alongside brand communication guidelines that cover internal comms, advertising and signage.