Knowledge is everything.
We start every project by getting under the skin of everything to do within the clients world. This is not only understanding what the client offers, but what else is going on within the clients sector – competition, industry standards, geographic reach, channels to market, customer awareness, demographic breakdown, language and cultural expectations, past history and reputation, full company portfolio and current brand architecture, future acquisitions and mergers, company structure, current communications channels, both internal and external, etc. By the end of a research programme we are often as aware of our clients world as they are, and in the process building a clear and useful picture.
We do this by initiating several quantitive and qualitative processes – brand audits, competitor landscaping, comms audits, social media studies, surveys and other processes that help paint a clear picture.