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Wayfinding is a left side of the brain design function with logic and legibility being at the heart of its role. It requires knowledge of human reason and attention, you need to spend a lot of time getting to know and understand geographic details and plans and get to the heart of a problem with clear and simple detail.
The best kind of wayfinding is the kind that you don’t need to work out, but that you automatically register and the brain instantly recognises and transposes.
As a design agency we have produced wayfinding for many companies and organisations, using either bespoke or off-the-shelf systems. Brand does play a role in wayfinding, although the key aspect to its success is more practical than emotive.
We have undertaken wayfinding for a number of our clients including The Churches Conservation Trust