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Enoc’s AutoPro strategy and identity creation

AutoPro is a premium car care offer that is both forecourt and independent roadside retail offer.

A benchmark car care brand, leading the way in roadside car care retail. We did the research, strategy, identity creation, design implementation and interior design. This concept has been rolled out across Dubai and is now a franchise package too. Another bench mark branding project by a leading creative agency.

AutoPro is a premium car care offer that is both forecourt and independent retail offer.
This concept has been rolled out across Dubai and is now a franchise package too.

We provided:

Strategy
Naming
Brand creation
Brand application
Interior design
Point of sale
Prime sign and signage
Wayfinding guidelines
Franchise guidelines
Packaging

AutoPro is a leading UAE car care company that specialises in luxury car care. An offer started by ENOC the petroleum company in the Middle East, it services the luxury car market.

Garden design agency were responsible for the brand strategy, naming, brand creation, brand activation, brand guidelines, identity implementation and interior design. The brand has been very successful, and has become a key offer from the group.