EuroTunnel re brands

Garden undertook an image refresh project for the car shuttle offer of EuroTunnel. With clear objectives for the project, we worked closely with the EuroTunnel team to create a cohesive strategy and identity design to be launched in phases.

We are a London based branding agency with strong knowledge of multi cultural brands, and feel one of our leading assets is our ability to understand and align brand expectations with any relative demographic.

The brand re fresh uses a more contemporary and fresher version of their blue, with the logo mark representing the coming together of the two continents. We also came up with the tagline ‘drive through europe’ which is a playful descriptive tagline that describes the customer benefit.