Branding by Garden

Mood exhibition as expression of re brand

Joe Hedges — Wed, 20 Feb 2013 15:53:38 +0000

Garden delivers bespoke exhibition stand design as part of their re brand, as well as iPad and on-screen presentation content, for long standing client Mood Media, who specialises in brand experience and brand sense content.

Garden goes to Amsterdam

Roland Williams — Wed, 20 Feb 2013 15:44:49 +0000

We arrived, from London City Airport via Schiphol and a groovy double decker train, in what seemed like minutes.

Quickly set up temporary studio in a very nice apartment overlooking the Prinsengracht Canal, courtesy of Airbnb.

Then off to the ISE exhibition at RAI Amsterdam…

… where our client MOOD were present on a very exciting bespoke exhibition stand – the design for which was grown in the Garden Studio. It was very well received by Mood and their visitors alike and we were very pleased with the result… take a look here…

It was quickly concluded that Amsterdam would be a very agreeable place for a permanent studio and that a boat on the canal would be perfect location. Preferably within a short distance of our favourite bar,
‘t Smalle on the Egelantiersgracht.

VIEW THE FULL MOOD CASE STUDY HERE >>>

Fortune Teller

Joe Hedges — Thu, 10 Jan 2013 12:06:35 +0000

Everyone’s memory of their childhood is significantly different, whether it is a set of misty events or a vivid glance at a simpler time, it is an opportunity to go back in that daydream and recall.

A Green piece of paper could serve as a device of endless opportunities; to draw a tree; to fold it into a harmonica; to make a jet plane perfectly camouflaged to hide in the tall grass from the bad guys.

That same paper could easily turn into another game – a “fortune telling” game, yes, we all remember that one! Carefully folded origami, forming four pointy segments, marked with colours and numbers, under which the answers lie in wait to be unraveled – so exciting!

Why just remember? Why not make one now! It is still as easy as it was before, but it feels different. It is more about the nostalgia of folding that piece of paper rather than using it to read our future…

…well, it is a completely new year now, so let’s remember what happened last year, adapt and change for the better, and make our luck this year – we are one year older, a little wiser, even more grown up? well, when we need to be right?

Mayridge re brand

Joe Hedges — Fri, 23 Mar 2012 14:57:43 +0000

Garden have re branded Mayridge, the events and exhibition specialists. From research, brand strategy through to brand creation, branding guidelines and full brand implementation, including website design and build.

The power of brand nostalgia

Joe Hedges — Fri, 27 Jan 2012 13:41:35 +0000

Over the years I have managed to collect a small amount of vintage packaging, I suppose it’s a bit of a hobby, all be it not a totally serious one, but I certainly enjoy nostalgic moments or reflection.

Have a look through and please write in if you have any of your own nostalgic or vintage type packaging or brands you’d like to share with us. In fact if this blog interests you, have a read of a thought piece on the subject of brand nostalgia in our Soapbox.

The Tufty Club was was launched in 1962 and very quickly amassed over 10,000 affiliated clubs and millions of members – I was one of them!

Airfix is a brand that most boys from my generation in the UK will obviously remember, is there anyone who didn’t have at least one of these great things hanging from their ceiling?

Matchbox is another brand that most boys will remember, now owned my Mattel and still producing toys today. It has over the years suffered many changes and setbacks, and currently only producing a handful of products mainly for the collectors.

Price Albert tobacco (pipe) was produced in the US in the 1930′s and was a hugely popular brand in its day.

It’s interesting to see the changes in packaging over the years, the picture above is of packaging for Fortnum & Masons caviar.

Swisscom ads

Joe Hedges — Thu, 26 Jan 2012 10:52:46 +0000

Garden have been commissioned to produce B2B ads for Swisscoms Managed Networks, as well as a series of print ads to be distributed through B2B communications channels.

Tech City

Glenn — Tue, 04 Oct 2011 11:01:09 +0000

It’s interesting to see new geographic revolutions happening, and even better when they happen on your doorstep. The Tech City evolved organically without any apparent real reason, simply more to do with economical rents for creative companies. So what started out as a to be fair, a rather down grade location, has turned out to be something of a technology and creative hub – from the mud comes a legend. Whats interesting is that the government has seen this rather interesting opportunity and decided it would be good for their image to get behind it and promote it as a great new and exciting area for development and growth. The fact that it also shoulders the London Olympics helps me thinks. Find out more by following these links; www.techcityuk.com www.techcitymap.com.

Movember

Glenn — Wed, 21 Sep 2011 15:30:19 +0000

It’s great to see how Movember has built up success over the last few years, and what a great idea in the first place! the very fact that men all over the world make them selves look ridiculous for 2 weeks (yes lads, 2 weeks, we all know you used the first 2 weeks as a stubble excuse!) is very cool indeed. So we all get to play out our fav role as Magnum, dreaming of the super fast red Ferrari parked outside. The very idea of growing a moustache though is clever, as it creates free publicity on every man involved, how great is that! Why dont you get involved, if not this year (2011), how about next. www.movember.com

Something fresh

Glenn — Mon, 01 Aug 2011 15:48:16 +0000

Time for something new for the branding and design communications industry – Garden.

As of November 2011 Garden has started to grow, and despite the company being around for a while, its new name, brand, methodology and fresh face has already started to create a stir.

Movember

Glenn — Mon, 01 Aug 2011 13:59:11 +0000

To kick off the launch of Garden the team has decided to get into the spirit of fundraising and to grow our very first Garden creative delight – a moustache! yes you heard right, to help raise money for mens health.

If you want to make a donation then please go to http://mobro.co/joehedges and donate to a great cause.

A Movember moment