A brand based around technology and living.

Hug is an infrared heating system, providing energy efficient heating that heats objects rather than air. Used in hospitals to maintain heat in incubators, it is highly tested and proven a healthy alternative to traditional heating systems. We created the brand from scratch, starting with research and strategy, through to creating the name, then the brand and logo, through to the full communications.

The brand itself is based on a simple and single form of the word hug, the name created to express the benefit of the technology.

iPhone interface

Website design

iPad interface

App icon

App based heating management.

Jacket design for service engineers.

Promotional wear.

A simple mark that has high recognition.

Livery design