london-design-agency-spinning-arrow

The Migration Museum visual identity design

Migration museum
Migration Museum Project is a charitable organisation seeking to create Britain’s first museum of migration – an institution to celebrate the role migration has played in the national story.

Set up by a group of experienced professionals from immigration, human rights, museum, literary and artistic backgrounds, Garden was approached to help push this creative and thoughtful project forwards.

The brand uses an iconic and stylised arrow with the latter ‘M’ reversed out of the shape. The bold shape is simple enough in itself to allow for a variable and bright colour palette to allow for fun and flexibility.

We provided:

Brand creation
Implementation
Engagement
Identity
Print
Digital
Campaigns

Garden completed the strategy, identity creation and implementation phases, applying the brand across touch-points such as stationery, leaflets, posters, website, edm and more.

The logo has been designed to represent positive movement and promote maximum recognition while allowing for flexible use of colour – a reflection of the true diversity and benefits migration brings to our culture.