We are thrilled to reveal the new packaging design for the Stassen Tea range which will be seen globally including areas such as the Middle East, Europe, Russia and Asia.
The Stassen Group (« Stassen ») is one of Sri Lanka’s largest conglomerates and was established in 1977. Stassen Tea produces 100% Ceylon tea, picked from their tea gardens in Sri Lanka. The group is especially well known for its high quality tea cultivation and currently exports to the US, China, the CIS countries & Japan, amongst others.
This was a hugely enjoyable project, being aligned to Garden’s values in such a strong way, and with its global reach and huge product range of 48 SKUs created some challenges that were enjoyable to solve, helped greatly by a superb client to work with, who had a strong understanding of design and tea knowledge.
The new visual brand identity and packaging were designed to be easily recognizable on the shelf and to build impulse purchasing from shelf to basket. From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKUs and through 6 ranges, the result is a bright, elegant and contemporary range of tea packaging – a big move from the original range of packaging, and a refreshing change.
At our branding agency Garden, we great believe that excellent branding goes beyond the mere visual, and firmly believe that a brand should create natural connections with its audience: that it should not deceive nor create false expectations but be true, bringing out the one thing that makes that product special and unique.
The inspiration behind the style created for this project was the expression of flavour in a visual way, and to create a beautiful and elegant pack design that reflected the rich, authentic and diverse flavours of the tea range, while expressing the wonderful natural aspect of tea – grown, collected and enjoyed.
The introduction copy line “Mother nature brings us perfection, Stassen brings you..” sets the stage for the proposition, with the sign off tagline “from the earth to your cup” building a final alignment to the true essence of the pure nature of tea. The visual approach being organic, rich and use of beautiful illustrations creates a tea packaging range that’s sole essence is one of purity, elegance, sophistication, honesty and authenticity.
The print for this project consisted of process, textured foil blocking and embossing. The packs are printed both inside and out, building a relationship with the customer.
The final brand range reaches across the globe i.e. the Middle East, Europe, Russia, Asia and more. An exciting and interesting project that is making massive progress across the globe.