Stassen Tea: Repackaged by Garden

Posted by Joe Hedges on August 10th, 2015 : 


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We are thrilled to reveal the new packaging design for the Stassen Tea range which will be seen globally including areas such as the Middle East, Europe, Russia and Asia.

The Stassen Group  (« Stassen ») is one of Sri Lanka’s largest conglomerates and was established in 1977. Stassen Tea produces 100% Ceylon tea, picked from their tea gardens in Sri Lanka. The group is especially well known for its high quality tea cultivation and currently exports to the US, China, the CIS countries & Japan, amongst others.

This was a hugely enjoyable project, being aligned to Garden’s values in such a strong way, and with its global reach and huge product range of 48 SKUs created some challenges that were enjoyable to solve, helped greatly by a superb client to work with, who had a strong understanding of design and tea knowledge.

The new visual brand identity and packaging were designed to be easily recognizable on the shelf and to build impulse purchasing from shelf to basket. From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKUs and through 6 ranges, the result is a bright, elegant and contemporary range of tea packaging – a big move from the original range of packaging, and a refreshing change.

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At our branding agency Garden, we great believe that excellent branding goes beyond the mere visual, and firmly believe that a brand should create natural connections with its audience: that it should not deceive nor create false expectations but be true, bringing out the one thing that makes that product special and unique.

The inspiration behind the style created for this project was the expression of flavour in a visual way, and to create a beautiful and elegant pack design that reflected the rich, authentic and diverse flavours of the tea range, while expressing the wonderful natural aspect of tea – grown, collected and enjoyed.

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The introduction copy line “Mother nature brings us perfection, Stassen brings you..” sets the stage for the proposition, with the sign off tagline “from the earth to your cup” building a final alignment to the true essence of the pure nature of tea. The visual approach being organic, rich and use of beautiful illustrations creates a tea packaging range that’s sole essence is one of purity, elegance, sophistication, honesty and authenticity.

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The print for this project consisted of process, textured foil blocking and embossing. The packs are printed both inside and out, building a relationship with the customer.

The final brand range reaches across the globe i.e. the Middle East, Europe, Russia, Asia and more. An exciting and interesting project that is making massive progress across the globe.

EDC announcement!

Posted by Joe Hedges on November 6th, 2014 : 


The London office of branding agency Garden is excited to announce the launch of the new brand Summerhill+co – a London based company offering a carefully curated collection of luxury furniture brands.

John Summerhill of the European Design Centre decided that after 35 years in the luxury furniture business building a brand by product addition, that it made sense to build a brand with a full product portfolio. In order to do this he turned to London based branding company Garden.

After studying the market and working out the barriers for a new brand in this space, we built a clear strategy that tackled the hurdles such as defining & identifying the right name, proposition and positioning and then creating a conceptual brand that targets the quality end of the market, aimed at designers, architects and design specifiers of the very best quality furniture available on the market. As a company that sells multiple brands and product types, we needed to create a brand that could deal with this as an issue.

laptopOur visual approach to the brand was to create something that has an organic feel, that always adapts to suit the situation it is in, and builds a perfect visual system that always feels part of the Summerhill+co brand, while working nicely with every scenario, complementing some very well respected brands but allowing them to retain their own personality and identity.

So from clear brand strategy, new name, adaptive brand system through to tone of voice and attitude, and on to SEO strategy, application across literature, packaging, environment, website and digital, Garden has taken a well established but functional player and re-aligned them to reflect a more personality-driven, bespoke and trend-consultative offering.

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Step into the Garden – London branding agency

Posted by Joe Hedges on February 7th, 2014 : 


This is a brief view into the London Garden branding studio, and the environment that the design team live, work and play. We have created our space to be welcoming, fun and arranged for creativity. From toy robots, vintage packaging and acoustic and electric guitars, to play-doh and even astro turf, which somehow makes the work environment feel homely. We feel we are a branding agency that has created a great place to be.

(By the way, big thanks to Unto This Last who create lovely yet simple furniture and who have been very helpful.)

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Grassy Christmas

Posted by Joe Hedges on December 17th, 2013 : 


From time to time we cannot escape the greenness of our ways,
…and Christmas is no different.

We got a bit over-exited – the Christmas carols sounding throughout the studio, cookies on the table – all hoping for little frozen crystals to start dropping from the sky. So what the heck, we thought we would let one of our designers create a Garden themed seasonal decoration to go with our bells and holly.

Ta da!

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See the ani-ornament here >>>