Know what the challenges are before you start.
We provide brand search services, allowing you to know what risks are there for any new venture into the word of branding. The most common search that we often start with are name searches, especially if it is a naming project. These days there are so many companies out there, that getting a name within a series of classes can be challenging, and without doing name searches you run a high risk of wasting many hours of work only to find that someone is already using that name, stopping you in your tracks.
Additionally there are mark searches, checks to see if a mark that is being put forward has any competitors within the classes with a similar look. So, name checks and identity checks are a good way to at least give you some comfort to move forward.