A new brand for Sharjah 24

Sharjah 24 – the news channel
Sharjah 24 is a 24 hour digital news channel for the UAE Emirate of Sharjah, we branded the Sharjah News channel, from strategy through to final concept, design and identity system.

Working mostly from the London office, the team went about understanding the culture of the offer by interrogating the local Dubai team, as well as the client.

We are Garden, one of the UK’s strategic based branding agencies.

The concept behind the Sharjah 24 brand is time and light, using shadow casts to imply time changes, the graphical shapes that these form are then used as a device to hold images relating to the subject matter.