Soapbox

This is where the Garden team get to discuss industry related topics, so anything from branding, brand strategy, packaging, marketing and general design communications subjects. From time to time we will be updating thoughts from the team.

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    Why Garden?

    I thought I should spend 5 minutes explaining the thinking behind Garden, so here goes. The last 10 years has seen massive changes globally, not …

    Posted by Joe Hedges on October 12th, 2011

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    You can’t replace good design

    To me there seems to be a great number of branding or creative agencies out there that try to convince corporate and retail companies that the answer to their dreams is in knowledge and strategic …

    Posted by Joe Hedges on October 12th, 2011

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    Brand stand

    The Soap Box is where we will be discussing matters of the branding industry and brand areas of interest, things that we want to get off our chests, or just to express a valued opinion. So in coming months please come back to hear more about the world of branding.

    Posted by Glenn on October 12th, 2011

  • Joseph Hedges - creative director at Garden

    Made in – Culture and the Art of branding

    At Garden, a London and Dubai based branding agency, we have had the benefit of working on many cross culture branding projects: from telecoms in the Middle East, to Sri Lankan teas, to UK supermarket brands. We have faced challenges understanding all the complexities with Arabic and Cyrillic typography and …

    Posted by Joe Hedges on November 12th, 2014

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    And the world changes…

    Garden has been created in the vision of serving the new world – the new ways of working. Todays world of technology, community and inclusiveness, has created a new breed of people, a new world where no longer do large corporations dominate and control the world, but where the power …

    Posted by Glenn on January 12th, 2012

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    The brand of a Nation

    Recently I was kindly invited to a 40 year celebration for the UAE held at the Millennium hotel in West London. The event for me and my eldest daughter seemed at an outsiders view point, abstract and maybe a little strange, but only really because we didn’t get sub titles …

    Posted by Roland Williams on January 12th, 2012

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    Brand revival and the art of nostalgia

    Is it unusual that companies in recent years have started to roll out older brands that have for some reason been scrapped, or ‘parked’? Well not really, there is apparently a hark back to the past in times of austerity or harder days, for some reason people look back to …

    Posted by Joe Hedges on January 27th, 2012

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    Am I good looking – Branding that works, speaks & looks

    Am I Good Looking? A Question we all ask, although deny the very inception of the thought if someone would happen to pry about it. It is personal, intimate, – a very touchy subject for many as our confidence shutters the moment a good looking person of the opposite sex …

    Posted by Miro Stokinger on January 7th, 2013

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    Can you be TOO friendly? (branding and authentic attitudes)

    Branding and authentic care has its place. I got a call recently from my car breakdown people. I’d called them out recently so I assumed that this was a follow up. I don’t have a problem with follow-up calls in principle – feedback is always good, especially bad feedback. But …

    Posted by Raouf Rumjaun on March 7th, 2013

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    Don’t waste my time – People don’t have time for brand fluff ; talk less but talk smart!

    You know what’s really annoying? People who talk too much (brand and attitude). And not just people but things in general. For example, you know when you watch a film that lasts for hours and you sit there and eventually stumble out of the cinema nursing a sore behind and …

    Posted by Raouf Rumjaun on March 8th, 2013

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    Why should I be brand loyal?

    “You’ve worked even harder than we imagined you would – have some more money”.  “You didn’t use as much as we thought you would – have some money back” I think it’s fair to say that we’d like to hear these types of things on a regular basis. Not because …

    Posted by Raouf Rumjaun on March 15th, 2013

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    Do looks matter?

    Personally, I think the answer to the question is yes. But I’m approaching it from a slightly different angle. There is the obvious angle: should attractiveness matter? And, at the risk of sounding a little shallow, I think the answer is definitely yes, but, more on that later… The “looks” that I …

    Posted by Raouf Rumjaun on March 21st, 2013

  • A loss to the branding industry.

    The last 12 months has seen the loss of 2 people who I greatly respected, and feel the urge to say a few words; firstly Sally Mason (Nesbitt), CEO of Evolve passed away last year at a very young age, leaving far too much behind. She will be missed by …

    Posted by Joe Hedges on April 16th, 2014

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    Branding in a connected world

    The world we live in today, and far more so into the future, is super connected, Twitter, Facebook, LinkedIn, Pinterest, etc … The list is endless. And with this connectivity comes challenges, certainly in the world of branding. The challenge is huge, after all, it wasn’t that long ago that a disgruntled member of staff could at best go to the …

    Posted by Joe Hedges on August 27th, 2014

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    Branding and the world of naming

    As a branding agency, I would say that naming is probably one of the hardest things that we ever have to do. Like many things though, these things always seem deceptively simple after the event. Great names sometimes feel like they were just plucked out of the air but I’d say that …

    Posted by Raouf Rumjaun on November 12th, 2014

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    The mysteries of brand creation versus the realities of brand perception.

    “You do branding? Oh you mean you write a load of bulls**t?” This is a genuine comment that I received relatively recently at a dinner party. It’s actually a pretty common response (well not that exact sentiment) when I get asked the inevitable “what do you do?” question at dinner …

    Posted by Raouf Rumjaun on November 18th, 2014