Garden created the Vaperama brand and website, a new vape wholesaler and e-liquid provider, creating the strategy, brand, packaging, website, campaigns, promotions and more. We are responsible for all of their comms, advising and building strategies for their marketing and communications for both on and off line, as well as their affiliate campaigns and SEO.
Understanding this new and fast developing sector has been challenging but fun. The positioning for the brand bridges multiple demographics and getting a brand that feels professional whilst engaging and different has been core to our approach.
The sector itself is still fairly misunderstood and so it was important to create a website that clearly informed the audience about the benefits of vaping over smoking tobacco. And by clearly and consistently speaking to the audience we also ensured that the brand became trusted.