Making brands work from the inside out.
Brands need to happen from the heart, changing from the inside and emanating outwards. From the moment you advertise for a new job, for example, you need to express the fundamentals of your company; the people you employ need to believe the same things you do, they need to believe in the same ideologies, be brand ambassadors, proud to be part of something that they’re involved in. You need to train your staff, share your values through engagement programmes, structure your company around your brand, so that you get the most from the right people. Remember, good reputations grow fast, and having your entire company believing in what you do, how you do it, why you are different and what makes you special will add massively to your company’s ultimate success.