• Hug

    Hüg is a new brand for a new infrared heating system, a bright and contemporary brand concept.

  • Call me by my name – Migration Museum

    An exhibition launched June 2nd promoting the struggles of migration, with a particular focus on the Calais camp.

  • Re branding Sainsbury’s Tu

    Working with Sainsbury’s for over 12 months, we have helped them achieve record growth in their non food sector, from brand research and customer perception, through brand strategy, naming, customer brand journey, brand creation, brand implementation, and creating guidelines for the brand as well as packaging and labelling and photography and comms language (above & below the line). Additionally, we have helped them build a brand endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

  • Channel 4 SuperShoppers

    We were all delighted at Garden to have made another appearance on Channel 4’s rather excellent Supershoppers. The episode delved into the sometimes less honest world of retail. Or rather, when is a brand really an artisan “local” brand and when is it not? Or to put it another way, when is it really a big corporate brand dressed up as an artisan brand? The show itself looks at some of these issues with a tongue firmly planted in its cheek. But actually there are also serious messages here too. And that’s what attracted us to be involved with it from the start.

  • Stassen Tea re brand of packaging

    From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKU's and through 6 ranges. The result is a bright and contemporary range of tea packaging.The final brand range reaches across the globe, Middle East, Europe, Russia, Asia and more. An exciting and interesting project that is making massive progress across the globe.

  • Nine Rivers branding

    Nine rivers was a spring water brand based in Barcelona. Beneath the land runs 9 rivers that run from the mountains of the Himalayas.

  • Re branding of Summerhill + Co

    We re branded EDC to Summerhill + Co, creating a contemporary and elegant brand that works across their eclectic mix of premium contemporary furniture.

  • The re branding of Afriquia

    Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa. Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our challenges.The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt brand.

Migration Museum – call me by my name

Call me by my name
Call me by my name: stories from Calais and beyond is a multimedia exhibition, taking place in a momentous month that sees both the EU referendum and Refugee Week. It explores the complexity and human stories behind the current migration crisis, with a particular focus on the Calais camp.

Al Majaz Island – signage and wayfinding

Al Majaz is a man made island in Sharjah, the UAE Emirate.  Built in 2015, it is one of very few amphitheatres built with the sole purpose of out door theatre and entertainment, allowing some of the worlds most famous entertainers to entertain the arts appreciators of the UAE.

Not only did we brand this prestigious location, but we also did the signage and wayfinding for the venue.

Sharjah 24 brand

Sharjah 24 – the news channel brand
Sharjah 24 is a 24 hour digital news channel for the UAE Emirate of Sharjah, we branded the Sharjah News channel, from brand strategy through to brand concept and brand design and identity system.

Aldrees forecourt brand

Aldrees forecourt design
Aldrees is the largest forecourt operator in Saudi, currently owning over 500 outlets across the region. We were asked to re brand the offer, keeping their old logo, but changing every other aspect of the forecourt.

The overarching objective of the re design is to create a destination forecourt offer, bringing warmth and personality to their forecourt – destination retail.

Summerhill + Co – rebrand

Summerhill + Co – rebrand
We re branded EDC to Summerhill + Co, creating a contemporary and elegant brand that works across their eclectic mix of premium contemporary furniture.

Branding Enoc’s AutoPro

AutoPro branding
AutoPro is a premium car care offer that is both forecourt and independent roadside retail offer.

A benchmark car care brand, leading the way in roadside car care retail. We did the brand research, branding strategy, brand creation, design implementation and interior design. This concept has been rolled out across Dubai and is now a franchise package too.

Afriquia re brand

Afriquia re brand
Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa.

Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our challenges – knowing that we needed to keep the wave, we simplified the shape and made the finished result contemporary and modular.

The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt brand, the end result is pioneering and contemporary for Morocco, while still keeping aligned to local taste and style.

Tu (Sainsbury’s) re brand

Tu (Sainsbury’s) re brand
Working with Sainsbury’s for over 12 months, we have helped them achieve record growth in their non food sector, from brand research and customer perception, through brand strategy, naming, customer brand journey, brand creation, brand implementation, and creating guidelines for the brand as well as packaging and labelling and photography and comms language (above & below the line). Additionally, we have helped them build a brand endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

EuroTunnel re brand

Eurotunnel Le Shuttle re brand
Garden undertook a brand refresh project for the car shuttle brand of EuroTunnel. There were clear objectives for the rebrand, we worked closely with the EuroTunnel team to create a cohesive brand strategy and identity design that will be launched in phases.

Further to this Garden were commissioned to refresh the EuroTunnel sub brands in order to create consistency and fall in line with the strategy we created.

What do you think about the Channel 5 rebrand?

View Results

See more polls ›
Loading ... Loading ...

Our Approach

Living brands

Brands are living things, they need to be cared for, nurtured and grown. We create or adapt brands to bear the finest fruit based on a proven coherent strategic approach. We start by understanding a brand’s key differentiator, the thing that makes it unique, and we build on this to deliver a clear message to its customers. From this work we begin to understand how the customer interacts with the brand, either through social media channels, e-commerce channels, traditional marketing channels or through bespoke and new brand touch points. But a brand’s life doesn’t stop there, it needs continued attention to grow and evolve. At Garden we not only create compelling and honest brands, but we align them with care, build them through their channels and maintain them throughout their life.

Our Delivery

End to end

We are a branding agency that specialises in brand strategy, we work across multiple sectors and we build clear brand strategies based on strong customer insight. We then create compelling and well aligned brand identities and we deliver brands through multiple channels with quality branded content.