We will soon be launching our first in a 10 volume series of books on branding. This first volume covers the reasons why branding needs to be organic and living to survive in the current world of brands and the consumer brand relationship.
Brands are living things, they need to be cared for, nurtured and grown. We create or adapt brands to bear the finest fruit based on a proven coherent strategic approach. We start by understanding a brand’s key differentiator, the thing that makes it unique, and we build on this to deliver a clear message to its customers. From this work we begin to understand how the customer interacts with the brand, either through social media channels, e-commerce channels, traditional marketing channels or through bespoke and new brand touch points. But a brand’s life doesn’t stop there, it needs continued attention to grow and evolve. At Garden we not only create compelling and honest brands, but we align them with care, build them through their channels and maintain them throughout their life.
We are a branding agency that specialises in brand strategy, we work across multiple sectors and we build clear brand strategies based on strong customer insight. We then create compelling and well aligned brand identities and we deliver brands through multiple channels with quality branded content.