• Re branding Sainsbury’s Tu

    Working with Sainsbury’s for over 12 months, we have helped them achieve record growth in their non food sector, from brand research and customer perception, through brand strategy, naming, customer brand journey, brand creation, brand implementation, and creating guidelines for the brand as well as packaging and labelling and photography and comms language (above & below the line). Additionally, we have helped them build a brand endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

  • Channel 4 SuperShoppers

    We were all delighted at Garden to have made another appearance on Channel 4’s rather excellent Supershoppers. The episode delved into the sometimes less honest world of retail. Or rather, when is a brand really an artisan “local” brand and when is it not? Or to put it another way, when is it really a big corporate brand dressed up as an artisan brand? The show itself looks at some of these issues with a tongue firmly planted in its cheek. But actually there are also serious messages here too. And that’s what attracted us to be involved with it from the start.

  • Stassen Tea re brand of packaging

    From global market brand research, to brand strategy, brand creation, packaging design and design production across 48 SKU's and through 6 ranges. The result is a bright and contemporary range of tea packaging.The final brand range reaches across the globe, Middle East, Europe, Russia, Asia and more. An exciting and interesting project that is making massive progress across the globe.

  • Nine Rivers branding

    Nine rivers was a spring water brand based in Barcelona. Beneath the land runs 9 rivers that run from the mountains of the Himalayas.

  • Re branding of Summerhill + Co

    We re branded EDC to Summerhill + Co, creating a contemporary and elegant brand that works across their eclectic mix of premium contemporary furniture.

  • The re branding of Afriquia

    Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa. Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our challenges.The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt brand.

Al Majaz Island – signage and wayfinding

Al Majaz is a man made island in Sharjah, the UAE Emirate.  Built in 2015, it is one of very few amphitheatres built with the sole purpose of out door theatre and entertainment, allowing some of the worlds most famous entertainers to entertain the arts appreciators of the UAE.

Not only did we brand this prestigious location, but we also did the signage and wayfinding for the venue.

Sharjah 24 brand

Sharjah 24 – the news channel brand
Sharjah 24 is a 24 hour digital news channel for the UAE Emirate of Sharjah, we branded the Sharjah News channel, from brand strategy through to brand concept and brand design and identity system.

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The Elephant & the Bee book design

Fun design for a great author
We recently had the pleasure of designing the book cover and insides for The Elephant & the Bee by Jess de Boer, a great book that covers the travels of Jess as she sets out on her adventure to save the world – a hilarious book that you just can’t put down.

Given the chance to design this fantastic book, we decided to give the theme of the cover and inserts the same light, fun and witty attitude that is clearly of the mind of the author. Each chapter took Jess’s charming doodles and brings them to life with colour and type.

Summerhill + Co – rebrand

Summerhill + Co – rebrand
We re branded EDC to Summerhill + Co, creating a contemporary and elegant brand that works across their eclectic mix of premium contemporary furniture.

Branding Enoc’s AutoPro

AutoPro branding
AutoPro is a premium car care offer that is both forecourt and independent roadside retail offer.

A benchmark car care brand, leading the way in roadside car care retail. We did the brand research, branding strategy, brand creation, design implementation and interior design. This concept has been rolled out across Dubai and is now a franchise package too.

Afriquia re brand

Afriquia re brand
Afriquia is Africa’s largest forecourt brand, with over 500 stations located across north Africa.

Afriquia forecourts have used the wave in its canopy since the 80’s, and as such has become an iconic element to their brand, which was one of our challenges – knowing that we needed to keep the wave, we simplified the shape and made the finished result contemporary and modular.

The brief was to re vamp their forecourts, taking what had been before, the wave canopy, the bright colour palette, their blue, and to make a warm, friendly and national forecourt brand, the end result is pioneering and contemporary for Morocco, while still keeping aligned to local taste and style.

Tu (Sainsbury’s) re brand

Tu (Sainsbury’s) re brand
Working with Sainsbury’s for over 12 months, we have helped them achieve record growth in their non food sector, from brand research and customer perception, through brand strategy, naming, customer brand journey, brand creation, brand implementation, and creating guidelines for the brand as well as packaging and labelling and photography and comms language (above & below the line). Additionally, we have helped them build a brand endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

EuroTunnel re brand

Eurotunnel Le Shuttle re brand
Garden undertook a brand refresh project for the car shuttle brand of EuroTunnel. There were clear objectives for the rebrand, we worked closely with the EuroTunnel team to create a cohesive brand strategy and identity design that will be launched in phases.

Further to this Garden were commissioned to refresh the EuroTunnel sub brands in order to create consistency and fall in line with the strategy we created.

Afriquia Gaz re branding

Afriquia Gaz re brand
Afriquia Gaz is a leading African gas network, supplying gas for business and homes across the whole of North Africa.

This project was made more complicated due to the multi-cultural aspect of North Africa and its French and Arabic language.

A highly strategic project, bringing together multiple brands, all with existing local equity, competing dealer relationships, corporate brand hierarchy and integrated corporate business acquisitions and growth strategies.

The end result is a bright and fresh brand evolution, an intelligent and yet simple brand architectural, and an effective endorsement programme.