Labgrown Diamonds

Labgrown Diamonds is a brand, packaging and retail project for the lab grown diamonds market.

Offering the same high quality diamonds to the public but at a far lower cost through the latest in technology, means that people can now purchase higher standard and higher carat diamonds for their loved ones.

The branding work was positioned around the natural laws of attraction, in the same way that carbon bonds to form diamonds, the pure, ancient and beautiful symbol that reflects life's natural beauty. The symbol used represents the organic and natural bond or coming together of two parts made for each other, it also represents the radience in peoples lives, a rather loverly symbol to express a naturally made symbol of commitment to another.

We created elegant and beautiful packaging, always using black and white, carefully crafted and professionally built.

Using white foils against a matte substrate, and with a black inner which set the stones off beautifully, the combination flowed from a clean and minimal exterior to a magnificent sparkle on the inside. Each diamond uses a name from a famous and successful female from history, celebrating the feminine power and influence around the world.

We also designed in-store point of sale, to help showcase the brand in an effective and professional way. As with the packaging design, point of sale and posters are clean and white with blacn and white photography. We created a modular system using the graphic device so that display cabinets could change regularly to support different promotions, and simply playing around with different combinations of layouts with the radiance shape facilitated different scenarios.

We also designed the full e-commerce website design, from front end through to sales funnel and re engagement via email comms. The website was designed for both desktop and mobile as well as tablet formats.

We also designed and help them set up their social media reach.