Brand campaigns
The front line for brands is often the campaign, and is certainly where most companies gauge how consumers feel about them, making campaigns align to a brand is paramount to a companies success and getting this right can be a challenge, and a challenge that you need to get right from the outset.
The front line for brands is often the campaign, and is certainly where most companies gauge how consumers feel about them, making campaigns align to a brand is paramount to a companies success and getting this right can be a challenge, and a challenge that you need to get right from the beginning. Campaigns focusing on product pricing may help raise short-term revenue, but if you want to capture the consumer’s heart, you need to stop selling, and start asking. Brand level advertising allows you to make a real connection and build trust, leading to a longer lasting relationship. If you want your customer’s loyalty, you have to get them to care about you. We have a wealth of experience undertaking both online and offline campaigns, with some of our team working with clients such as Mood Media to create deeper, more meaningful brands across multiple channels.
Janes
Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.....
