K-Lab 5

We bring focus, understandings and trust to situations that are often bogged down with red tape, bureaucracy and confusion, brought about by companies being busy with their everyday lives. Businesses mostly start out with a small team of ambitious, focused, energetic entrepreneurs, people who know what is going on, see gaps in the market and attack them with innovation. But over time these companies grow beyond their original founders vision, with this energy and drive replaced with top down management structures, stepped down to the shop floor with standard management process. These are then incentivised with annual reviews, promotion and KPI’s in the hope that they will maintain what was once great.

Outside of this there is little in the way of understanding the larger picture – changes in market environments, changes in behaviour, staff moral, new opportunities in innovation, geographic growth, threats from disassociated verticals etc. What often happens is a business does well at first, it grows to a point, and then new process are put in place to incentivise, but the things like vision, energy, entrepreneurship are replaced with structure and control, allowing smaller companies to compete with more agile and compelling innovative businesses, who often know and understand their customer better, and just as with the David and Goliath principle, become more interesting and compelling, and easy to convert.

Rather than through business consultancy and auditing scenarios, we bring focus from a brand and creative thinking perspective. What we have found is that this change in thinking when taken to board level brings lots of new opportunities for growth, rather than streamlining and cutting back, we build clarity and understanding, define opportunity, building innovation and new energy, and feeding growth.