K-Lab
Growth and transformation requires due diligence, and the power of data allows for confident decision making.
We help the world's leading organisations see things that are hard to see when in the middle of business noise.
We bring focus, understandings and trust to situations that are often bogged down with red tape, bureaucracy and confusion, brought about by companies being busy with their everyday lives. Businesses mostly start out with a small team of ambitious, focused, energetic entrepreneurs, people who know what is going on, see gaps in the market and attack them with innovation. But over time these companies grow beyond their original founders vision, with this energy and drive replaced with top down management structures, stepped down to the shop floor with standard management process. These are then incentivised with annual reviews, promotion and KPI's in the hope that they will maintain what was once great.
Outside of this there is little in the way of understanding the larger picture - changes in market environments, changes in behaviour, staff moral, new opportunities in innovation, geographic growth, threats from disassociated verticals etc. What often happens is a business does well at first, it grows to a point, and then new process are put in place to incentivise, but the things like vision, energy, entrepreneurship are replaced with structure and control, allowing smaller companies to compete with more agile and compelling innovative businesses, who often know and understand their customer better, and just as with the David and Goliath principle, become more interesting and compelling, and easy to convert.
Rather than through business consultancy and auditing scenarios, we bring focus from a brand and creative thinking perspective. What we have found is that this change in thinking when taken to board level brings lots of new opportunities for growth, rather than streamlining and cutting back, we build clarity and understanding, define opportunity, building innovation and new energy, and feeding growth.
Market gap analysis
Our lead consultants spend time studying the competitive market, understanding what works, what doesn't. From local to international, value to luxury, range v single offer etc, essentially we use many variables relevant to the situation. Also, our approach to this will depend on the category or sector, and many other variables.
Customer opinion review
A sharp and strategic structure to customer research will allow valuable focus back to the brand, service, behaviour, products and much more, allowing a company extreme clarity and understanding.
Stakeholder vision
Understanding the stakeholder vision through a series of interviews, allows us to align thinking to the opportunity.
Brand audit
Understanding the stakeholder vision through a series of interviews, allows us to align thinking to the opportunity.
Market opinion
Understanding the stakeholder vision through a series of interviews, allows us to align thinking to the opportunity.
Clarity on market gaps and opportunity.
Customer need and expectation.
Business objectives and alignment to opportunity.
We also offer other services that form part of a fuller picture, we call this the K-LAB 12.
Time spent with the project team to understand the organisation structure, available data, customer channels and how to plan for data capture.
Once we understand how best capture data, we go about producing quantitative and qualitative questionnaires, have them approved and then apply a strategy to move forward.
A team does a channels study (internal and external), collects all branded touch points data, both written and oral. Based on this we build a strength and risk report.
We spend time understanding the aspirations of the core stakeholder team, learn what they have learned, and build a clear business strategy picture.
We apply the quant questionnaire to the correct channels, receive the data, analyse it and create a report(s).
Either internal behaviour mapping for the sake of helping improve engagement and efficiencies, or consumer behaviour mapping to help focus on “real” engage, choice to purchase scenarios.
The richest fishing grounds only bring in a feast if there are fewer fishing boats, sometimes the shallow waters with fewer fish can have better results, so knowing the waters and where to fish brings confidence in strategies. Knowing the competitive landscape allows you to see the white gaps, building confidence when making strategic business decisions.
We use software to understand the social engagement, and analyse areas of risk and opportunity for change.
Exploring the general market state, the risks for change etc, allows us to plan for future evolution.
We provide a brand architecture and trademark review to help establish strengths and weakness of group portfolios or single brand scenarios.
We provide trademark state studies that allow us to know where the risks are, of both way infringement of ri.
We can either help prepare for brand crisis, or help repair for brand crisis situations.
