High rental and e retailing has effected the retail model so dramatically that the high street has had to adapt. Consumers however still have similar requirements, they still want the same amount of fashion, in fact research suggests more, they still want the same amount of food, exercise, entertainment etc, and with a growing population, it is obvious that there is actually more opportunity. However, as the need has shifted, the environment now has a different role. This shift in use use means a greater use of more interesting and fresher retailer offers, it means hard sell is gone, replaced by experience and subtle brand connections, it also means that where big brands used to use high street retail to sell, they now use it to engage.
As specialists in interior design, retail and experience design, we have created some award-winning interior design solutions for world class companies. From B2C to B2B, – interiors influence sales as well as increase productivity, and can dramatically raise profitability. We have created world leading interiors for banks, telecommunications companies, offices, forecourts, supermarkets, cafés and many more varied and interesting clients.
Our brand experts will create a retail strategy and plan branded environments that resonate with your customers.
Brahim
As a leading branding agency in London, we were approached to revitalize Mini Brahim, a much-loved convenience store brand that has been serving communities across Morocco since 1991. Originally part of Akwa Group’s roadside retail offerings, Mini Brahim has become synonymous with reliability and everyday convenience. Often found as a 24/7 offer within the Afriquia forecourt environment, the store has also operated independently across multiple locations.
Despite its popularity and strong customer base, the Mini Brahim brand had become outdated and in urgent need of a refresh. The goal? To transform it into a modern, globally competitive identity while preserving its local charm and traditional roots.
AutoPro
As a leading branding agency in Dubai, we were approached by ENOC, a prominent forecourt, roadside, and retail brand int he UAE, to develop a new and innovative car care brand. The challenge was to create a modern, disruptive brand that would stand out in Dubai’s competitive automotive market and become a flagship offering in ENOC’s brand portfolio.
The brand needed to appeal to a wide demographic—from everyday drivers to high-performance vehicles, trucks, and vans—while integrating cutting-edge car care technology. The environment also needed to reflect a clean, efficient, and premium customer experience, aligned with the high standards of performance maintenance.
