We crafted a bold, confident brand identity for Kool Coffee, combining thoughtful brand creation with design innovation to attract busy coffee lovers and position it as a household name. Drawing inspiration from the Kool Smoothie brand, we created a look centred on self-expression and boldness, empowering customers to feel ready to take on their day. This new identity includes packaging design, environmental design, and brand guidelines, all seamlessly integrated under the Kool Smoothie umbrella.
Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line).
Garden rebrand Janes the global defence intelligence agency. Starting with brand audit and research, we defined a clear path through a brand strategy that saw Janes change their direction from being known as a publisher of military magazines and yearbooks, to a forward thinking intelligence agency specialising in delivering relevant, unbiased defence data.....
In the late 1980s and early '90s, Wild Culture emerged as a vibrant print publication in Toronto, capturing the zeitgeist of a generation seeking to explore the intricate relationship between nature and human creativity. Fast forward to 2012, and the world had changed dramatically. The digital revolution had transformed how we consume media, and the global conversation around environmental issues had gained unprecedented urgency.
In the tapestry of British history, churches stand as silent sentinels, their spires reaching skyward, their foundations rooted deep in the cultural soil. Yet, as time marches on, these architectural marvels face the risk of fading into obscurity, their stories untold, their beauty unseen. Enter The Churches Conservation Trust (CCT), a charitable organisation with a noble mission: to protect and preserve these historic churches across Great Britain.
In the shimmering landscape of Qatar, where tradition and modernity dance in a delicate balance, a new opportunity emerged. The market yearned for a space that could offer more than just coffee and pastries – it craved an experience, a sanctuary, a moment of respite from the rapid pace of life in this ambitious nation.
In the ever-evolving landscape of the Middle East, Saudi Arabia stands as a beacon of rapid modernization and youthful energy. It was in this dynamic environment that Mobily sought to make its mark - not just as another telecom provider, but as a brand that would resonate with the aspirations and lifestyle of a new generation.