Kool Coffee

We crafted a bold, confident brand identity for Kool Coffee to attract busy coffee lovers and position it as a household name. Drawing inspiration from the Kool Smoothie brand, we created a look centred on self-expression and boldness, empowering customers to feel ready to take on their day. This new identity includes packaging design, environmental design, and brand guidelines, all seamlessly integrated under the Kool Smoothie umbrella.

It is about bold expression, changing the norms and amazing coffee that packs a punch. A new brand with a fresh identity that has shifted away from the other Kool brands to create more room for individual brand expression. Careful consideration took place to maintain an individual personality as well as sharing some similarities to the Kool brands, due to the environment this brand will live in.

Kool Coffee was designed for the commuter coffee drinkers, the office workers, the students and city dwellers who are looking for a little friendly boost to their day to day lives and routines. When you’ve got a busy day ahead, you want something you can rely on to keep you fulled and ready to face the day’s challenges. There is no messing around with Kool Coffee, it’s exactly what it says it is.

A distinctive new brand positioning was created for Kool Coffee to meet the product category and build consumer interest, aimed at customers who are already familiar with Kool brands but also to attract new customers too.

The result was a strong, recognisable brand identity communicated across all branded applications using a bold & memorable brand language, mirroring the strength and energy of the product itself.