Kool Smoothie branding

Kool Smoothie is a new healthy cafe chain launched across Morocco, a cool and healthy brand based on the beach sub culture of healthy beach living that is thriving across the coastline and inner cities in Morocco.

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This is a brand routed in Moroccan culture. Based around the healthy lifestyle of beach goers across Morocco, and leaning into the cool subculture, while allowing the brand to stretch across all demographics, this was a fun brand to work on.

From research, brand strategy, branding design, packaging design, interior design, social design, uniforms, and essentially every brand touch point, we helped sculpt the vision of the founder of this brand.

Out of this brand evolved a new coffee brand Kool Coffee, associated to the whole surf world, but with a slightly more urban / city vibe, just as cool, just as fun.

One thing that Morocco has lots of is sea and waves, and the surfing across the coastline of Morocco is incredible. Over the years an exciting way of life has emerged, something that is not only cool and fun, but brings with it a new outlook towards food a drinks.
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The vision of this brand started out all about the smoothie, something that every young surfer enjoys post their last wave ride, followed by an amazing social experience with friends and surf enthusiasts.

All of Kool Smoothies juices, smoothies and food are based around the healthy option, the brand picked up on the subtle retro style that had developed out of Morocco, and the cafes and pop ups use natural materials associated with beach life, even using some products that were produced from disused fishing nets.