Summerhill

Based in London’s prestigious West End, Summerhill is a family-run luxury furniture brand renowned for supplying the finest quality furniture to clients around the globe.

From comprehensive audits and global benchmarking to crafting a full brand strategy—including mission, vision, values, and purpose—Summerhill’s approach is meticulously designed to deliver excellence. The brand’s identity encompasses a complete package, from creation to website design and all forms of communication.

‍

The Summerhill brand is positioned around the concept of modern elegance. A carefully chosen serif font bridges the timeless sophistication of classic design with the sleek, contemporary feel of modernity. To complement this, a versatile pattern system was developed, serving as a visual signature across all communications.

This pattern system allowed for dynamic flexibility—shifting between elegant, refined styles and bold, cubist-inspired designs. By doing so, Summerhill created a unique visual identity that resonated with diverse audiences and design preferences. The result? A luxury furniture brand that seamlessly blends quality, elegance, and modernity.

‍

As seen in the visual examples, the brand’s signature patterns were applied across various mediums with precision. This adaptability allowed the brand to reflect different interior styles while maintaining a cohesive identity. Whether customers envisioned classic elegance or cutting-edge modernity for their interiors, Summerhill ensured the brand appealed to a broad spectrum of tastes.

The brand’s colour palette of black and white underscores its commitment to simplicity and sophistication. This monochrome scheme not only enhances consistency but also ensures flexibility. Whether the designs leaned heavily on white or black, the approach always retained a striking visual impact. The pattern system’s adaptability also aligned with this approach, providing seamless integration across various furniture styles and customer preferences.