kool life packaging

A cool healthy food brand launched across Morocco. What started out as a smoothie bar supplying the cool surf folk living the beaches of Morocco, turned into a cool retail brand now selling in the Kool Smoothie cafe as well as supermarket chains across Morocco, enabling all people to live the surf live anywhere any time.

‍

This has been a wonderful project to work on, the client had a clear vision, however with an open mind and a good eye, together we sculpted our way to this super exciting brand.

From research, strategy and brand of the Kool Smoothie brand, through to the Kool Coffeee brand, and now the Kool Life brand, delivers to the Moroccan public a brand to live by.

The packaging covers multiple SKU's, from cereals to energy snacks to juices and health drinks, and with lots of variety within each category. The design uses the negative space of the Kool 'K' overlaid onto beach lifestyle images.

We also did al the digital and social design style and templates.