Native

Native is a modern construction and project management company that operates in unusual and often complex locations. Based in the UK and founded by four individuals, Native is not just a forward-thinking construction business but also a culture-positive organisation. Its mission is to ensure that, no matter where it works or what it builds, it integrates local skills and people into its processes—hence the name "Native."

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The fundamental vision of the CEO centres on the idea that we are all natives of somewhere and citizens of the world. This concept is a key aspect of the organisation’s brand proposition and purpose.

Strategically, the brand positions itself as a disruptor with a straightforward execution. It aims to come across as different, strong yet approachable, with a core emphasis on global citizenship.

The visual identity is minimalistic, built around a stylised wordmark in lowercase letters. It features a linear visual system that underpins the brand's communications. This system uses an abstract design of point-to-point shapes, which always form the letter "N." However, the intention is for these designs to remain abstract and not immediately obvious, adding subtlety to the brand's visual language.

To develop the brand, we undertook a series of interviews with the founders, conducted benchmarking, and devised a comprehensive brand strategy. This process included exploring the market position, purpose, and value proposition. Based on these insights, we explored various visual approaches and ultimately arrived at a unique and innovative branding solution.

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