Orchestrating Identity
Branding
Designing Trust: The Identity Behind Orchestrating Identity
As a branding agency, we understand that identification and verification can be complex—how they work and what benefits they bring. That’s why we set out to create a brand that was the opposite of the typical ‘man in a hoodie’ tech identity. This brand needed to feel approachable, simple, and powerful.
Our creative direction was built on disruptive simplicity—so simple even a baby could understand it. The concept was inspired by a universally understood idea: square pegs in square holes, round pegs in round holes. That clarity shaped everything.
From the logo and visual identity to the communications strategy and tone of voice, our branding agency ensured simplicity was the thread tying everything together. It’s this kind of clarity and creativity that allows brands to cut through the noise and connect instantly.
Split demographic
The target audience is split in two, eKYc (Know Your Customer) and Age Assurance, and as such we created two sub brands, both of which borrow and reflect the core brand.
COMPOSER
e-KYC solution provides seamless and secure identity verification, enabling you to onboard users quickly and confidently. With customisable workflows, real-time document validation, and tailored, robust identity checks
OIDAGIO
Age Assurance solution is designed to help protect vulnerable users and comply with age-related regulations effortlessly. Whether you need to verify the age of users for age-restricted content, services, or products, our platform provides accurate and reliable age validation. With advanced biometric checks, customisable PII retention periods, and a secure, user-friendly interface, we ensure that your business can confidently meet its legal obligations while protecting your users.
Simple branding
The brand needed to feel simple, strong, confident, honest and approachable, especially as on the one hand CTO’s would be the ones purchasing the software, and on the other customers would be going through a system via the sales funnel via online and apps, therefore the brand needs to work with very different people.
