Origin Tea India
Branding and packaging for a fresh Indian tea range
Branding a Vision: Our Work with The Origin Tea Company & OT India
Creating a new brand from the ground up is always an exciting challenge, and working with The Origin Tea Collective was no exception. This ambitious startup tea brand, based in India, is dedicated to delivering high-quality tea straight from plantation to cup, with a strong emphasis on location and authenticity. Collaborating with such a visionary client made this an incredibly rewarding project
Branding Challenges & Our Approach
One of the key challenges was creating a simple yet powerful identity that visually connected the brand to its origins. Our solution? A circular emblem representing geolocation coordinates, symbolizing the precise location of the tea’s origin.
For the premium range, we incorporated the exact geolocation data on the packaging, reinforcing the tea’s authenticity and high quality.
This branding strategy led to the creation of two distinct yet cohesive tea brands:
- The Origin Tea Company – A premium tea brand that highlights the geolocation of each tea, reinforcing its commitment to exceptional quality.
- OT India – A more accessible, affordable tea range, maintaining the same core brand identity but with a simpler, stylish execution.
For the Indian market, we developed:
- 10 SKUs for OT India, designed in sleek yet minimalistic pouches.
- 49 SKUs for The Origin Tea Company, presented in premium tubes to enhance the luxurious feel.
Beyond the core rand identity and packaging, we also designed an exclusive gifting range, ensuring the brand could cater to multiple demographics and occasions.
The Impact: A Premium, Authentic Tea Brand
The final result is a sophisticated, premium, and visually compelling brand that seamlessly combines tradition and modernity.
By incorporating authenticity, elegance, and simplicity into the brand identity, we successfully positioned The Origin Tea Collective and OT India with in their respective markets. The visual branding strategy not only differentiates the two product tiers but also enhances consumer engagement.
This project is a testament to how branding agencies can transform a startup into a standout brand by aligning strategic design, storytelling, and market positioning. We are incredibly proud of this work and the lasting impact it has created.
Ceylon Tea
Stassen is a Sri Lankan tea giant, providing a versatile tea range across 80 countries and 5 continents, selling as bulk, tea bags, packaged teas and speciality packs. Founded in 1977 they are one of few tea companies allowed to express the Cylon lion on their packs, legitimately providing full leaf pure Cylon tea of the highest quality.
Stassen came to us with an understanding that they needed help, they came with an open mind and willingness to embrace a new and exciting brand for their tomorrow. From brand strategy through to brand creation, packaging design across 48 SKUs, copywriting and final artwork. A 12 week process that realised an exciting and vibrant rebrand.
Diddy bites
Diddy Bites is a wholesome and playful baby food brand that redefines snack time for little ones. Designed to delight tiny tummies and busy parents, Diddy Bites combines nutrition and joy with a touch of wild imagination. Through thoughtful brand creation and innovative packaging design, Diddy Bites stands out as a unique, trusted choice, making it truly ‘irresistible to your little wildlife.’
Kool Coffee
We crafted a bold, confident brand identity for Kool Coffee, combining thoughtful brand creation with design innovation to attract busy coffee lovers and position it as a household name. Drawing inspiration from the Kool Smoothie brand, we created a look centred on self-expression and boldness, empowering customers to feel ready to take on their day. This new identity includes packaging design, environmental design, and brand guidelines, all seamlessly integrated under the Kool Smoothie umbrella.
