Creating a new brand from the ground up is always an exciting challenge, and working with The Origin Tea Collective was no exception. This ambitious startup tea brand, based in India, is dedicated to delivering high-quality tea straight from plantation to cup, with a strong emphasis on location and authenticity. Collaborating with such a visionary client made this an incredibly rewarding project
One of the key challenges was creating a simple yet powerful identity that visually connected the brand to its origins. Our solution? A circular emblem representing geolocation coordinates, symbolizing the precise location of the tea’s origin.
For the premium range, we incorporated the exact geolocation data on the packaging, reinforcing the tea’s authenticity and high quality.
This branding strategy led to the creation of two distinct yet cohesive tea brands:
For the Indian market, we developed:
Beyond the core rand identity and packaging, we also designed an exclusive gifting range, ensuring the brand could cater to multiple demographics and occasions.
The final result is a sophisticated, premium, and visually compelling brand that seamlessly combines tradition and modernity.
By incorporating authenticity, elegance, and simplicity into the brand identity, we successfully positioned The Origin Tea Collective and OT India with in their respective markets. The visual branding strategy not only differentiates the two product tiers but also enhances consumer engagement.
This project is a testament to how branding agencies can transform a startup into a standout brand by aligning strategic design, storytelling, and market positioning. We are incredibly proud of this work and the lasting impact it has created.