True English Tea (TET)
Branding and packaging design
A tea of distinction
Garden did the branding and packaging design for a range of English teas. The heart of this wonderful brand is all about the Britishness of tea, a product that for so many years has sat at the heart of British and English culture, the true English Tea.
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Lord Grey tea
Of course, tea isn't grown in Britain, however tea has for a long time bene so ingrained as part of the soul of British people, that one can be forgiven for forgetting that tea is not native to our lands. A sensitive use of the union jack was used with a delicate touch to avoid being too nationalistic, that isn't what this brand is about, more warmth than tradition we would say.
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