True English Tea (TET)

Branding and packaging design

A tea of distinction

Garden did the branding and packaging design for a range of English teas. The heart of this wonderful brand is all about the Britishness of tea, a product that for so many years has sat at the heart of British and English culture, the true English Tea.

Lord Grey tea

Of course, tea isn't grown in Britain, however tea has for a long time bene so ingrained as part of the soul of British people, that one can be forgiven for forgetting that tea is not native to our lands. A sensitive use of the union jack was used with a delicate touch to avoid being too nationalistic, that isn't what this brand is about, more warmth than tradition we would say.