This was an amazing project to work on, a visionary client with a genuine purpose to protect the British people from electrical hazards.
The world is going through some drastic changes, yes of course the whole AI thing is going to change things dramatically, but one thing that people have been seeing more and more of in the press is the very real risk that the abundance of electrical devices is having on our lives.
A company that operates in the digital first world, deserved a brand that excels in that space.