Brand engagement

At Garden, we believe that true brand engagement isn't just about being seen—it's about being remembered, trusted and loved. We craft memorable interactions between your brand and its audience, creating relationships that transform casual observers into loyal advocates.

Our approach to brand engagement

We see brand engagement as a living conversation between you and your audience. It's not just what you say, but how you listen and respond that builds lasting connections.

We seek the unique, learn the unlearnable, simplify the complicated, build the loveable, invent the unknown and imagine the impossible.

Our brand engagement strategy begins with deep customer insights, understanding not just who your audience is, but why they make the choices they do. We decode their purchasing drivers, habits, and emotional triggers to create engagement that resonates on a personal level.

Like everything we do at Garden, our brand engagement work is built on total collaboration. We insist on it throughout all projects, where anyone with an idea is as important as anyone else. We are self-effacing, but are strong and brave enough to push through an idea if it has the foundations it needs.

What is brand engagement?

Brand engagement is the emotional and interactive connection between a brand and its audience. It occurs when customers actively participate with a brand through content, social media, or experiences, leading to stronger loyalty, higher retention, and increased advocacy.

The brand engagement process

Our process transforms abstract brand values into tangible audience connections:

1. Audience Understanding We interpret trends in human behaviour through a set of tailored tools to help product or service effectiveness. We examine purchase drivers, consumer habits, current and future audience expectations, customer personality profiling, and audience segmentation.
2. Engagement Strategy Based on our insights, we develop a bespoke engagement strategy that defines how, when and where your brand should connect with its audience for maximum impact.
3. Content Development Content is a key branding role and needs to have a clear strategy applied from the outset. Our content strategies rely on sound brand foundations, as well as clear channel definition and demographic segmentation. Having defined tone and content attitudes before any copy is written allows for clear and safe briefing for content creation.
4. Channel Optimisation We identify the most effective channels for your brand engagement, whether digital, physical or experiential, ensuring your message reaches the right people in the right place.
5. Brand Activation Once a brand has been defined, guidelines created and channels mapped out, we implement a brand activation programme that typically focuses on building brand awareness, customer engagement, product promotion, and loyalty and retention.
6. Measurement & Refinement Getting data isn't enough—interrogating data, interpreting it and making sense of it is crucial, not just for the sake of selling, but for the sake of building relationships. Get the relationship right and selling becomes just a natural extension to the relationship.

What to expect from our brand engagement consultants

Our brand engagement specialists blend strategic thinking with creative execution. When you work with Garden, you can expect:

• Strategic insight: We don't just execute tactics; we build frameworks that create meaningful connections with your audience.
• Creative thinking: Our team is highly creative, highly imaginative, highly playful, always fun, honest, gifted, open and respectful to everyone.
• Collaborative partnership: We work with you as true partners, bringing your team along on the journey and ensuring complete alignment.
• Channel expertise: From social media to experiential marketing, our specialists know how to make each touchpoint count.
• Measurable results: We define clear metrics for success and track performance, constantly refining our approach to maximise ROI.

Brand engagement activities

Our brand activations can take many forms, such as:

• Events and experiences: Launch events, pop-up shops, or immersive experiences that engage consumers directly.
• Digital campaigns: Social media challenges, interactive ads, or virtual reality experiences.
• Partnerships and sponsorships: Collaborations with other brands or personalities and influencers that align with your brand's values, building in relevant co-brand relationships.
• Sampling campaigns: Giving away free samples of a product to stimulate trial and gather feedback.
• Loyalty programmes: Defining loyalty programmes to build in customer benefit funnels.

Each of these activities is designed to make a lasting impression on consumers, thereby enhancing their connection to your brand and increasing the likelihood of conversion.

Ready to engage?

Let's create meaningful connections between your brand and your audience. Get in touch to discuss how our brand engagement specialists can help your business grow through authentic, strategic brand interactions.

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At the centre of every organisation is its staff. They are the backbone, an embodiment of a brand. If your staff are off-brand, then your company will be too. Garden is a branding agency that looks at ways of increasing the understanding of organisational values, creating core strategic teams and infusing staff with dedication and passion for the company they are apart of.

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Frequently asked questions

Only 42% of firms can quantify engagement effectiveness, yet loyal customers are worth 10x their first purchase. How do you measure what matters?

Engagement measurement isn't about counting likes—it's about tracking love. We've developed proprietary metrics that connect engagement depth to commercial value, moving beyond vanity metrics to value metrics.

Our measurement framework tracks engagement quality, not just quantity: time spent, actions taken, advocacy generated. We use cohort analysis to show how engaged customers behave differently over time—higher purchase frequency, larger baskets, lower churn. We also measure "engagement velocity"—how quickly customers move from awareness to advocacy. The proof? Engaged customers don't just buy more; they sell for you.

B2B engaged customers show 63% lower attrition and 55% higher wallet share. How do you replicate B2C engagement tactics in complex B2B environments?

B2B buyers are humans too—they just hide it during work hours. We bring consumer-grade engagement to corporate contexts, respecting the rational process whilst appealing to emotional drivers.

Our B2B engagement strategies translate B2C best practices for professional contexts: personalisation becomes account-based experiences, social proof becomes case studies, influencers become thought leaders. We create "engagement ecosystems" spanning personal LinkedIn to corporate webinars, each touchpoint designed for its context but unified in purpose. We make B2B buying feel less like procurement and more like partnership.

Our loyalty programme shows 8.5x ROI in FMCG but how do we maintain engagement when 87% of brands are increasing digital investment?

Standing out requires standing for something. While competitors chase the latest engagement gimmicks, we build programmes rooted in genuine value exchange. It's not about having the flashiest app—it's about creating the most meaningful relationship.

Our approach focuses on "progressive value"—rewards that deepen over time, creating switching costs through satisfaction not schemes. We design engagement journeys that feel personal at scale, using data to anticipate needs rather than just react to behaviour. In the attention economy, we don't compete for time; we deserve it. When everyone's shouting, whisper something worth hearing.

Customer data silos prevent omnichannel engagement. How do you create unified experiences when average customers use 10 touchpoints?

Data silos are organisational failures, not technical ones. We don't just integrate systems; we align intentions. Our "unified engagement architecture" treats customer data as a shared asset, not departmental property.

We map customer journeys to identify data handoff points, then build bridges that preserve context across touchpoints. Our solutions include lightweight integration layers that connect without massive infrastructure overhauls. We also establish "engagement memory"—ensuring every interaction builds on the last, regardless of channel. The magic happens when customers feel known, not tracked, across their entire journey.