Coco mist oral hygiene packaging design
Branding and packaging design
Coco by Mist, an oral hygiene brand and packaging project
Coco by Mist is a oral hygiene brand and packaging range that is based on activated charcoal teeth whitening, widely considered anti-fungal, and a more natural way to white teeth and freshen breath.
The range came in different formats such as a pot or paste, and customers had a choice of different flavours such as berry, mint, peach and nude (plain).
This was a quick turnaround project to test the market, taking 4 weeks from idea to completion and assets for distribution including animations, the design was positioned to feel fun and friendly to engage a younger demographic.
Mollie's
Mollie’s is a bold, modern diner and motel concept, with locations on the roadside and in city centres. Originally conceived by Nick Jones, founder of Soho House, the brand was later acquired by a visionary team determined to elevate the idea into a unique, disruptive hospitality experience. Offering outstanding value and an experience unlike anything else, Mollie’s delivers a refreshing take on dining and staying away - hotel, restaurant and bar - uk hospitality.
As a London branding agency specialising in creating transformative brands, we were invited - at the very last moment - to pitch for this exciting project. With just days to understand the offer, we visited the Oxford flagship to experience the brand first-hand. Inspired by what we discovered, we developed a compelling concept over a single weekend, built on inclusivity, surprise, and delightful contrasts.
The vision for Mollie’s was to create an unforgettable dining and hotel / motel experience that could scale nationwide—and potentially globally. While rooted in the charm of the American diner, the new brand needed to express a more refined, sophisticated take on Americana: stylish, modern, and cool.
Labgrown Diamonds
Labgrown Diamonds is a brand, packaging and retail project for the lab grown diamonds market.
Offering the same high quality diamonds to the public but at a far lower cost through the latest in technology, means that people can now purchase higher standard and higher carat diamonds for their loved ones.
The branding work was positioned around the natural laws of attraction, in the same way that carbon bonds to form diamonds, the pure, ancient and beautiful symbol that reflects life's natural beauty. The symbol used represents the organic and natural bond or coming together of two parts made for each other, it also represents the radience in peoples lives, a rather loverly symbol to express a naturally made symbol of commitment to another.
