Coco by Mist is a oral hygiene brand and packaging range that is based on activated charcoal teeth whitening, widely considered anti-fungal, and a more natural way to white teeth and freshen breath.
The range came in different formats such as a pot or paste, and customers had a choice of different flavours such as berry, mint, peach and nude (plain).
This was a quick turnaround project to test the market, taking 4 weeks from idea to completion and assets for distribution including animations, the design was positioned to feel fun and friendly to engage a younger demographic.