Al Majaz Island – the branding of an iconic landmark

Al Majaz Island – branding
Al Majaz Island is an iconic man made island in Sharjah designed for events such as music, theatre and general special occasions. We branded the location, from strategy through to brand creation and application.

The brand that we created is based on the architecture of the location, with a system to express the event that could be on in the venue.

We provided:

Brand strategy
Brand creation
Signage & wayfinding


We also did the wayfinding programme for them, designing the signage system and providing a design intent drawing package. The signage was built from ionised metal to create a weathered feel.