Chapel’s Jack – East London ale branding

This is an ale brand from East London. The concept is based around the gilded mirrors that were once common among the East London ale houses, and can still be found today preserved in some bars across the UK.

The ales come in different strengths and named accordingly, 5 – five to midnight, 3 – ladies brew & 8 – super strength


Using super gloss finish with a gained stamp foil, with subtle 3d effect printing created in the style of the original gilded mirrors.We provided:

Brand strategy
Brand identity creation
Packaging design

Chapel Jack’s

This is an experimental project for an
East London ale brand.