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We’re living in a digital world, with many people shopping, communicating and sharing daily on digital devices. Invariably, the first place people go when they need information is the internet; either via a computer, tablet device or mobile phone. In fact it has become hard to operate these days without some form of digital connection, even our cars are becoming linked up to satellite systems for their onboard computer diagnostics systems as well as satellite navigation.
There are many important aspects to good communications via devices that need to be thought through, such as usability and intuitive data access; mostly with clear and structured navigation, plus fast data and smooth & seamless access. People have come to expect these things, certainly when it comes to shopping online. There are also other considerations, such as when and why to use immersive and experimental usability, when and why to use video and sound.
Then there is the ever growing online social networking revolution, such as Facebook, LinkedIn, Twitter, Google+ and Apple’s Ping: places that offer great tools for people for everyday use, while creating many other collateral benefits such as research data & advertising revenue.
Understanding all these tools is becoming more and more complex but making the best use of them is fundamental to the success of any company these days. Let’s face it, it doesn’t matter how great your site looks, if people can’t find it then no one will be shopping at your store, or if they can get to your site easily enough but get frustrated after a few seconds, then the chances are you will potentially be losing many thousands of pounds. Then there is the other problem: a site that people can get to and navigate easily, but somehow doesn’t look right, doesn’t emit the right feeling, customers just don’t trust because it doesn’t look like a serious organisation.
Right from the beginning of all digital projects there are a series of questions and issues that require consideration; such as server location, domain name and its relevance to search criteria, server speed & size as well as end-user requirements such as will the site be viewed on mobile devices like iPads, or mobile phones? Equally key questions range from; will you need an e-commerce solution? Will you need a content management solution? How much flexibility will these systems need, what are the long term requirements, how much content is good per page for search engine optimisation, what quality inward bounds links do you have, how often will your site data change? So, whatever you do, it needs to be thought through with care from the beginning. Because, all things considered, you need to be found, offer the right kind of experience and make sure it’s aligned to your brand from the core.
At Garden branding company we take all of the above into consideration when embarking on a new project, from the strategic stage to the design. Our design agency understands how to develop a website that will have longevity along with the essential elements of functionality.