Freemove with a new and fun identity
Freemove is an alliance between four of the largest telecommunications companies in the world: Orange, Deutsche Telekom, Telia Sonera and Telecom Italia Mobile.
Our brief was to create a brand in itself that reflected the core user benefits of the alliance.
We are a London based branding agency with experience with leading global telecom brands spanning over 15 years, delivering effective brand strategies enabling strong consumer connections.
The brand uses the colours of each brand in a graphical band that is used as a playful element across all comms, while in the mark the colour bands come together and merge under the Freemove logo, a metaphor for the alliance members all coming together in a single offer.