Who we are
At the intersection of design and strategy, we create and inspire the next generation of consumer-centric brands.
We interpret trends in human behaviour through a set of tailored tools to help product or service effectiveness. Product / service offer customer need opportunity purchase drivers & consumer habits current and future audience customer personality profiling audience segmentation price positioning marketing / promotion & channel delivery post launch analysis brand perception mapping media analysis roi / conversion analysis.
We seek the unique, make sense of the complex, and create what doesn't yet exist.
Some people live in houses. We live in the Garden.
We are an independent anti ego agency, where no one is allowed into the studio unless their ego is left strapped down and screaming at home. We insist on total collaboration throughout all projects, and anyone with an idea is as important as anyone else. We are self-effacing, but are strong and brave enough to push through an idea if it has the foundations it needs. We have a total equal opportunities policy. All we ask is to be highly creative, highly imaginative, highly playful, always fun, honest, gifted, open and respectful to everyone.
We have dreams of important and exciting projects, but we have no ambition to be the biggest — just the greatest. Everyone must love design, they must spend their spare time admiring great design, even more so if by other agencies, it's all about respect.
Brand Strategy & Positioning
Good brand strategy is imperative, and makes or breaks a brand.
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Retail strategy & Interior design
Retail experience and the art of persuasion.
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Design for print
The re emergence of print, the difference in a digital world.
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Brand Engagement
Living brand for colleague engagement.
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Brand naming
The art of effective naming.
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Brand Strategy & Positioning
Good brand strategy is imperative, and makes or breaks a brand.
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Brand Identity
Crafting distinctive identities that transform perception.
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Brand Architecture
Creating clarity for customers a framework for confident growth.
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Campaigns & Activation
Campaigns are where brands are won or lost — alignment is everything.
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Brand video & sonics
The visual, static or moving, is the most powerful drivers of influence.
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Packaging
More memorable than the product, it defines lasting brand perception.
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Shopper & POS Experience
Point of sale balances prominence and price.
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Digital Design
Brands now live and compete across websites to DOOH and beyond.
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Meet the senior management in the Garden.
I love the creative process, love to play, experiment and explore new concepts and ideas, technologies, and interactions with how to influence and create interest.
Experience and influence during the retail pathway is what inspires me.
Keeping the wheels moving, keeping people inspired, and keeping the whole business driving forward.
Every business needs growth, and finding this out is what drives me to keep pushing through every detail.
I love to keep things flowing, like water, no garden can reach its true beauty without the right amount of water.
Globally minded and with 4 languages, i like to explore new and interesting approaches to strategy.
Creative courage rooted in human thinking, not algorithmic pattern-matching.
"We believe originality is not the output of mass variables, but exists in the cracks between what is expected and what is impossible.
We use smart research and auditing to build a foundation of knowledge and relevance, knowing what the situation, opportunities and risks, allows us to move forward with confidence. We then use human exploration and play to discover original ideas to create disruptive brands, then... we use AI to augment and scale."
Our network is always growing
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Creative process
Methodology
1. Consumer insight
We interpret trends in human behaviour through a set of tailored tools to help product or service effectiveness.
Product / service offer Customer need Opportunity Purchase drivers & consumer habits Current and future audience Customer personality profiling Audience segmentation Price positioning Marketing / promotion & channel delivery Post launch analysis Brand perception mapping Media analysis ROI / conversion analysis.
2. Analysis + optimisation
Brand analysis and optimisation is about getting clear insight into customer expectation and building efficient frameworks to help measure customer attitudes and retention. Getting data isn't enough, interrogating data, interpreting it and making sense of it, and not just for the sake of selling, but for the sake of building relationships – get the relationship right and selling becomes just a natural extension to the relationship.
3. Brand strategy
Brands are living things, they need to be cared for, nurtured and grown. We create or adapt brands to grow the flower fruit based on a simple and honest idea. We start by understanding their differentiation, the thing that makes them unique, and we build this to make clear sense to their customer, and from there we get to understand how the customer interacts with their brand, either through social media channels, e-commerce channels, traditional marketing channels, environments or through bespoke and new brand touch points.
But a brand's life doesn't stop there and without continued care it can wither, it needs continued attention to grow and evolve. At Garden we not only create compelling and honest brands, but we align them with care, build them through their channels and maintain them through out their lifecycle.
4. Brand innovation
Brands these days need to innovate, they need to constantly change and evolve through brand fast, and innovation, when this means is that for a company to survive it can't sit back in the hope that its product or service is good enough to stand the test of time, as before long someone will invariably arrive, maybe, reeng and start to compete on price, and once this happens both companies start to erode.
By putting in place in an early stage a mindset of innovation, you allow people and organizations to see the risk of competition and any potential changes or evolution that the business can make to stay ahead.
5. Experience strategy
Brands are living things, they need to be cared for, nurtured and grown. We create or adapt brands to grow the flower fruit based on a simple and honest idea. We start by understanding their differentiation, the thing that makes them unique, and we build this to make clear sense to their customer, and from there we get to understand how the customer interacts with their brand, either through social media channels, e-commerce channels, traditional marketing channels, environments or through bespoke and new brand touch points.
But a brand's life doesn't stop there and without continued care it can wither, it needs continued attention to grow and evolve.
6. Brand content
Content is a key branding tool and needs to have a clear strategy applied from the outset, getting content right from day one will save many hours of hard work in the future. Content strategies rely on sound brand foundations, as well as clear channel definition and demographic segmentation.
Having defined tone and content attitudes before any copy is written allows for clear and safe briefing for content creation, which in turn can reduce content creation costs, reduce errors, and makes sure the right message is delivered to the right people in the right way.
7. Brand activation
Once a brand has been defined, guidelines created and channels mapped out, we typically implement a brand activation programme. Each of these activities is designed to make a lasting impression on consumers, thereby enhancing their connection to the brand and increasing the likelihood of conversion. This typically tracks the following key areas:
Customer engagement
Creating a close bond between the brand and its audience through interactive and experiential marketing.
Digital campaigns
Social media challenges, interactive ads, or virtual reality experiences.
Product promotion
Highlighting specific products or services and encouraging trial or purchase.
Partnerships and sponsorships
Collaborations with other brands or personalities and influencers that align with the brand's values and market.
Loyalty and retention
Deepening relationships with existing customers to enhance loyalty and encourage repeat business.
Sampling campaigns
Giving away free samples of a product to stimulate trial and gather feedback.
Events and experiences
Launch events, pop-up shops, or immersive experiences that engage consumers directly.
Loyalty programs
Defining loyalty programs to build in customer benefit funnels.
Global reach
We have worked all over the world and with many national and iconic brands, we have found our own formula to working within any country or culture.
UK
We have created brands for companies such as Sainsbury's Tu, the Church of England, Eurotunnel Le Shuttle and many more.
Morocco
We created the national forecourt brand Afriquia, Maghreb Oxygene the National pharam brand, Afriquia Gas the National gas company brand and many more.
UAE
We have created brands for the likes of Spirit of the Emirates, Soup Spa, Ajman Bank the Ajman National bank, AutoPro the National car care brand, Pronto the cafe chain and the interiors for Zoom the largest and most successful supermarket brand in the Middle East.
Sri Lanka
We created the re-brand and packaging for the leading Sri Lanka Ceylon tea farmers, retailers and distributors, creating packaging design and production across 26 SKU's.
Saudi Arabia
Our team designed the brand for Mobily, the leading mobile telecom brand, as well as forecourt design for Al Drees.
Ukraine
We created the brand and packaging design for the National pharmaceutical company Verapharm, as well as their packaging design and systems.
Kuwait
We created the brand for the leading infrastructure, planning and architects Pace.
Europe
We created the brand for the likes of Freemove, the alliance of Orange, Deutsche Telekom, Telia and TIM.
Our clients
Our network
Branding sits at the core of everything we do. Around it, we’ve built a set of complementary capabilities: research, social listening and content, designed to strengthen and extend our brand thinking. Every output is informed by a unified perspective, turning insight into strategy, and strategy into meaningful, effective brand experiences.
Branding by Garden
Strategic and creative branding consultancy, specialising in brand strategy, creative brand design, branded application & implementation.
K-Lab
Research and data analyst specialists
that work for start ups, corporates and retail brands, using proprietary methodology synergised for brand excellence.
Social by Garden
Social Listening and content creation, designed to understand market expectation and align to core brand strategy.
