Vaperama
Luxury e-liquid branding, packaging and website built around taste and imagination.
We brought the brand to life across packaging, guidelines, and a full website build. The packaging leads with simplicity and craft, using minimal colour and refined finishing to signal quality. Online, the same discipline carries through, with a website designed to educate as well as present the range. We also developed campaigns and promotions, supporting affiliate activity and SEO so the brand could show up consistently wherever customers meet it.
The challenge
Build a luxury e-liquid brand that feels credible in a misunderstood, fast-moving sector
Vaperama needed a brand that could bridge multiple demographics without losing its premium edge. The category moves quickly and is often misunderstood, so the work had to do two things at once, feel elevated and design-led, while also explaining the benefits of vaping over smoking tobacco in a clear, consistent way. As their branding agency and branding consultancy, we shaped the strategy, brand, packaging and website, then supported ongoing campaigns, promotions, affiliate activity and SEO.
Project details
A brand built on artistry and beauty, then translated into packaging and digital that people could trust
1. Research and positioning
We started by getting close to the sector and the audience expectations, then defined a positioning rooted in the connection between mind and taste. The aim was professional, engaging and different, without trying too hard. That became the filter for every decision after.
2. Brand creation system
Taste imagination became the organising idea. From there we created the Vaperama brand world, setting a tone that feels luxury and considered. As a branding company, we focused on consistency across comms so the brand could earn trust through repetition, not hype.
3. Website and comms
The website had to inform as much as it sold. We designed and developed a clear structure and content approach that explained benefits in plain language, while keeping the overall experience premium. We also advised on marketing and communications across online and offline touchpoints.
Identity details
The identity is deliberately restrained. A black and white base gives the brand confidence, with foil detailing and light embossing to bring tactility and a luxury finish. The overall look is elegant and sophisticated, with an art and beauty sensibility. The tone of voice stays clear and consistent, balancing premium cues with straightforward information so the brand feels trustworthy, not vague.
The result:
A luxury e-liquid brand with a clear point of view, built to earn attention and trust
Vaperama now has a coherent brand system that feels premium without feeling distant. The combination of artistry and clarity helped the brand speak to different demographics while staying recognisably itself. With consistent comms and a site built to explain, the brand reads as informed and professional in a sector that often is not. The work established a foundation for ongoing marketing, including campaigns, promotions, affiliate activity and SEO support. With packaging, guidelines and a website all aligned, Vaperama has the assets needed to communicate consistently across online and offline channels as the category continues to develop.
Garden delivered end-to-end support as branding agency, branding consultancy and branding company for Vaperama. Scope covered research, brand creation, luxury e-liquid packaging design, guidelines, and website design and development. We continue to advise on marketing and communications across on and offline touchpoints, including campaigns, promotions, affiliate campaigns and SEO, keeping the brand consistent as it grows.
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