Work
Artfully Intelligent. We create brands that grow through human connection, creative exploration and play.
Designing Trust: Know Your Customer - building trust in a connected and complex world.
As a branding agency, we understand that identification and verification can be complex—how they work and what benefits they bring. That’s why we set out to create a brand that was the opposite of the typical ‘man in a hoodie’ tech identity. This brand needed to feel approachable, simple, and powerful. Our creative direction was built on disruptive simplicity—so simple even a baby could understand it. The concept was inspired by a universally understood idea: square pegs in square holes, round pegs in round holes. That clarity shaped everything. From the logo and visual identity to the communications strategy and tone of voice, our branding agency ensured simplicity was the thread tying everything together. It’s this kind of clarity and creativity that allows brands to cut through the noise and connect instantly.
A research-led rebrand built for national cut-through and public recall
Electrical Safety First exists to protect the UK public from electrical risk, and that risk is only increasing as electricity becomes more embedded in everyday life. The brand had started to feel dated and, more importantly, inconsistent across campaigns, conferences and microsites. Before jumping to design, we ran a full audit, benchmarks, plus quantitative and qualitative research to understand the scale of the problem, and the opportunity if the charity chose to change.
