Managing consistency and inspiring implementation.
Brand and identity guidelines are the corner stone of any company, they lay down the rules, define the positing and proposition and help mange consistent application, without them a company is rudderless, and will eventually result in poor execution and eventually weak customer recognition and empathy.
We create many forms of guidelines, starting with strategic guidelines, outlining a companies meaning to the world, through to full technical guidelines, defining how a brands identity system works. Typically we have 2 core types, the quick reference guidelines that are approximate around 20 to 50 pages, through to fully blown technical guidelines that can run to many hundreds of pages. We also provide extranet sites and other guidelines tools.