Mobily – the branding of a Saudi legend

Mobily branding
Mobily was a new entrant into the Saudi market, now being one of the biggest and well respected mobile phone operators in the KSA.

We built this brand from initial ideas through to full implementation, including the naming and logo creation.

This brand has been heralded as the Nike of the Middle East, a brand that has become a lifestyle choice and a badge of desire.

The simple shape of the logo originated from an Arabic typographic letter, while creating a stylised speech shape. The colour palette is clean and fresh and reflects the hugely youth based demographic of the Saudi market.Not only did we create the brand, we also designed their iconic stores, spending 2 years helping them with their rollout.

We provided:

Brand research
Brand strategy
Brand creation
Brand guidelines
Retail design
Packaging design
Uniform design