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Artfully Intelligent. We create brands that grow through human connection, creative exploration and play.
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A research-led rebrand built for national cut-through and public recall
Electrical Safety First exists to protect the UK public from electrical risk, and that risk is only increasing as electricity becomes more embedded in everyday life. The brand had started to feel dated and, more importantly, inconsistent across campaigns, conferences and microsites. Before jumping to design, we ran a full audit, benchmarks, plus quantitative and qualitative research to understand the scale of the problem, and the opportunity if the charity chose to change.
