Branding and packaging for an activated-charcoal oral hygiene range, designed with a fun, friendly feel to engage a younger demographic.
Coco by Mist is a oral hygiene brand and packaging range that is based on activated charcoal teeth whitening, widely considered anti-fungal, and a more natural way to white teeth and freshen breath. The range came in different formats such as a pot or paste, and customers had a choice of different flavours such as berry, mint, peach and nude (plain). This was a quick turnaround project to test the market, taking 4 weeks from idea to completion and assets for distribution including animations, the design was positioned to feel fun and friendly to engage a younger demographic.
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