A research-led rebrand built for national cut-through and public recall
Electrical Safety First exists to protect the UK public from electrical risk, and that risk is only increasing as electricity becomes more embedded in everyday life. The brand had started to feel dated and, more importantly, inconsistent across campaigns, conferences and microsites. Before jumping to design, we ran a full audit, benchmarks, plus quantitative and qualitative research to understand the scale of the problem, and the opportunity if the charity chose to change.
DISCIPLINESFrom global players to rising brands, we build with clarity, conviction, and impact across every touchpoint.
DISCIPLINES Sainsbury's TU Mollie's Afriquia Mobily Soho House Swisscom Orange Norwex Sainsbury's TU Soho House Swisscom Orange
Garden have given us more than a brand, they've helped us understand who Mollie's really is. They defined the category when we were roadside, and gave us the clarity to grow into a city-centre destination while protecting what made us distinctive.
“We loved the process, knowledge and results of the work Garden provided for Nomad, a privilege to have experienced two months of being part of the Garden experience.”
“Garden were instrumental in shaping MEED’s new corporate identity and simplifying the brand identity, from initial conception to solid account management to help deliver all the different elements required, Thank you for your support pre, during and post the brand relaunch.”
“We love working with Garden, they are never wrong, always deliver exceptional work, and are a pleasure to work with”
“Garden helped us deliver a highly successful re brand for Janes, advising and directing us through a complex process that we had never been through before. I big thankyou to the team for their hard work and dedication to something that felt at times to be too big to get through under such tight deadlines."
“Garden established the logo and brand for the Migration Museum Project over two years ago, and the quality of the design and the attractive look and feel of the project’s website, publications and other communications has been the subject of constant unsolicited favourable comment ever since."
"ZOOM has garnered its own share of Regional and International accolades… ZOOM metro was named Best Store Design in 2012, ZOOM Market was named Most Admired Retailer of the Year in the 2012 Retail Middle East awards, ZOOM has also been named Superbrand for 2012, 2013 & 2014."
“Garden surpassed our expectations, producing a stunning new visual identity for our charity. The level of creativity and thinking was outstanding and the process seamless. They are a very easy team to work with and we are thrilled with the results.”
“Garden delivered an astute strategy. A fresh and unique brand identity that successfully promoted Ajman Bank as a warm, approachable and customer focused Islamic bank within the UAE – to be regarded as the 'Region’s favorite financial service brand' - all within a tight scheduled deadline.”
"Wild Culture is a unique concept, and one you either 'get' or don't. Garden got it instantly, and their expertise and intuition have been instrumental in shaping the evolution of the brand for a new generation."
