Algorithm changes constantly disrupt our campaigns. How do you maintain campaign effectiveness when platforms change rules overnight?

Platform dependency is campaign kryptonite. We build "algorithm-resistant" campaigns that don't live or die by the latest update. Our approach diversifies tactics within channels and creates owned media assets that platforms can't take away. 

We monitor platform changes obsessively but react strategically. Our campaigns include built-in flexibility—creative systems that can pivot without starting over. We also invest in first-party data and direct relationships, reducing algorithmic intermediation. When platforms zig, we're already zagging. The best defence against disruption is campaigns too good to ignore, regardless of the algorithm.