Decision-makers now use 10 different channels during purchase (up from 5 in 2016). How do we maintain positioning consistency across all touchpoints?

Channel proliferation isn't a burden—it's an opportunity to surround customers with your truth. We create what we call a "positioning ecosystem," not just a positioning statement. This means developing modular messaging that flexes for context whilst maintaining core integrity. 

Our approach includes channel-specific playbooks that translate your positioning for each platform's unique dynamics. We build in "consistency checkpoints"—simple tools that help anyone in your organisation pressure-test whether content reinforces or dilutes your position. Think of it as teaching your entire team to sing in harmony across different venues, each performance true to the song's essence.